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Wednesday, January 25, 2012

JCP - Johnson is impressive

Ever since Johnson moved to JCP, I like many, have been following JCP. After this interview, where he gives us a taste of where he plans on taking JCP, its hard not to like him.



I especially like his continued theme of merging online w/brick-and-mortar retail.

I am not ready to enter JCP at current levels. His vision is a process, and there will be a lot of restructuring and added costs until the finished product is ready to shine. Looking at a weekly chart, JCP will start to get interesting near 28. But I will have to dig into its financials, along with the potential increase in brand power and the potential of the department store model he briefly touches on to get a better idea where the stock could go before the transition.


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