Eased up on AAPL

I eased up more on AAPL. Utilizing this strength to sell most of my call options.

Everyone and their mother will be selling AAPL prior to the iPad sale, as Cramer and other pundits already instilled the thought throughout the investment community. What has me in the belief of 'sell-the-news' is that the current iPad demand is predicated on inventory builds to the Apple stores, Best Buy and pre-orders. The initial sales figures may not be as high as expectations have gotten.

None-the-less, as AAPL is consolidating or selling on the news, I will be a buyer of the Jan 2011 calls. (The strike price will depend on the level AAPL starts selling off.)