I like Ford, I really like Ford. I have actively traded it since their secondary around 4.15, and have been waiting patiently for an opportunity to start playing it again. Regardless of the chatter, this is how I am going to trade F:
When/if Ford nears the mid 15s, I will enter an initial position due to the 98SMA on the daily chart. The 98SMA historically has acted as support/resistance. I think it will act as support this go around.
If the 98SMA does not hold, I will enter a second position at the weekly 28SMA, around mid/high 14. High 14 also happens to be the low-end of the trailing PE range (of 8-9) that I think is very conservative for Ford given its nice balance sheet. (see the 'forward PE' link at the top right, under Links)