Oliver Stone did a good job portraying the ability to spark a rumor, and the consequence it can have in the market, in layman's terms. The level of communication is so fast, and interconnected, that inside information is no longer needed. Wanna make easier money, start a rumor. There are enough idiots out there to take action on them. (There are 3 kind of investors: innovators, imitators and idiots)
Look at AAPL. On Sept 28th (in the early morning trading hours) a rumor was circulating that AAPL's COO was going to go to HPQ. Any sane investor knows how utterly stupid, and unrealistic this concept is. Yet, the idiots, and maybe some imitators, sold and allowed the stock to decline to 275ish.

Many think this deters people from being in the market. And I can obviously see why. Some shadey mother fucker just made a nice gain in less than 10minutes by telling lies. That annoys the hell out of me, and hope the fucker(s) gets caught.
But, it also provides an opportunity. And this is why it is important to know the fundamentals. To take advantage.
Rumors are a consequence of any market driven entity. The only way to fight it is to know the story better than anyone else. And educating yourself on a story is not that difficult to do.
To trade honestly, takes a lot of hard work. Risks can be drastically mitigated, but tough decisions still have to be made. For instance, take a look at Goldman Sach, from Thursday to Friday.

Here we have a scenario that discipline tells me (the honest trader) to sell. So as Friday comes about, the stock rallies. So much so, it approaches the downward sloping SMA. So I recouple losses, and sell. But the interesting aspect of Friday, was that the SMA resistance only lasted intraday. The stock closed above its resistance levels. And the sentiment of the chart is far different today.

My point is, trading is hard.
Nothing fundamentally changed from Thursday to Friday. The stock is still inexpensive, but the decision to buy/sell/hold (for a trader) had to be made. Many fuckers out there would rather bypass this difficult process, and put the energy in creating a rumor.
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