Thursday, January 10, 2013
The real low-cost new Apple product
It's the CentiPad! "I believe in You!".
The video is just as ridiculous as the argument for a low-cost iPhone for the sake of market share. Apple will only offer a lower priced product only if that product has a true purpose and sense of premium.
Developed markets already have a free iPhone alternative (the iPhone 4). A lower priced product does not make any sense in developed markets. (And given the nice market share gains in the US, a lower tiered iPhone makes anyone making the argument sound very silly.) Within specific emerging markets (ie India and China), a lower priced premium product tailored for specific markets makes sense. Making a product for specific regions of the world is not in Apple's supply chain nature. (Although there has been increased chatter in a shift in manufacturing strategy. Could be a faster product release cycle or new products. Time will tell.)