Looking to short $goog

Reasons to come...

1.  Very very overbought, and accelerating from its already accelerated up momentum. (The momentum whores have control.)

2. Motorola looks to become about a $7 billion write down.  Motorola is dragging down GM and Operating Margins, and given Samsung's profit share of Android handsets, there appears to be no profits in sight.  Their Nexus brands are nice for the technocrats, but not making much head way in handset sales.

3. Search share has peaked.

But search is over, right? Or at least that is what Google declared at the I/O today.

Despite the language Google tries to use, the vast majority of their business comes from search. The only difference between now and a few years ago is that "search" is now defined by desktop, mobile, voice and their "Google Shopping" (paid results).

The bottom line is that voice search commoditizes desktop search (even if this push-pull is not yet seen w/in the data). And with Google pushing Google Now, voice search becomes an answer engine. There will be a transition to a new model of search advertising. That could be through paid listings or incorporating daily deals when asking Google Now for a restaurant.

Through out the I/O presentation, as we were all witnessing Google's transition into a closed-ecosystem predicated on a Google+ account, I kept thinking of the above transition.

Will the transition over come the law-of-large-numbers? (A $300Billion company w/ a 27 tailing multiple. The expected return for Google is about 20% higher then the second next highest multiple of the 10 largest US Corporations by market capitalization.)

4. Despite the above concern via traditional search, display and real-time-bidding are growing nicely for Google.  But is it enough to justify the future expectations currently priced into the market?

About 11 days ago, I noticed this tweet:

Over $400 Billion dollars in advertising will be online, but will Google be the beneficiary? At some level, of course they will benefit, especially with real-time-bidding.  But a huge chunk of that $800 (and subsequently $400) billion come from TV ads, and Google will only benefit from those via Google Fiber. (Assuming its profitable.)

TV channels will merge into Apps, like Netflix, but they will most likely keep their business model with respect to attracting ads.  (Google could become a new aged TV Guide, but so can Facebook, given their position in App discovery.)

5. Amazon is getting into the Ad game too.  With Facebook and Amazon in the game, bringing different information to the table, not sure what this does to pricing.

Google is riding awesome momentum, and should bounce around the upward trend. (This is why any shorts I take on will be a quick trade to any down side.) As the quarter approaches its quarter end, the momentum whores take their gains, and break the trend.

If/when Google cannot meet expectations of a $300B company to generate the premium growth the market is expecting, its multiple will normalize and decline.  If history is a guide, it will trade with a multiple between 16-19: