Google stopped the negative acceleration of CPC, and it's now up 1% from the pervious quarter.
Need to dig in and figure out the Click-Through-Rate. (But it was accelerating last quarter.) A flat, to increasing CPC, and increasing CTR is obviously a very good thing.
With Android 4.0 and above, the browsing experience is much improved. The better experience will facilitate a higher CPC and CTR. Then we will really see the worth of Android. I think this quarter gave us a tiny taste of what to expect going forward.
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