Search This Blog

Thursday, July 19, 2012

Google CPC up 1%

Google stopped the negative acceleration of CPC, and it's now up 1% from the pervious quarter.

Need to dig in and figure out the Click-Through-Rate. (But it was accelerating last quarter.) A flat, to increasing CPC, and increasing CTR is obviously a very good thing.

With Android 4.0 and above, the browsing experience is much improved. The better experience will facilitate a higher CPC and CTR. Then we will really see the worth of Android. I think this quarter gave us a tiny taste of what to expect going forward.

No comments:

Post a Comment