Where is the Moto X advantage? $goog

The first few phones out of Motorola, under Google's umbrella, and they are being releases with dated OS?!?

All new phones have Android 4.2.2 but 4.3 is available. 

All will have the same proprietary chip.

All new Motorola phones are so close in spec and capability, what is the point of the differentiation?

I am loosing the irony as to why the market keeps rewarding Google at these multiples. 

If the $500M marketing budget doesn't work, there is a huge write-down coming.